Building a competitive ecommerce platform through client partnership

NOVUS Glass was already a household name with decades of brand equity built on their memorable advertising campaigns. However, their wiper kit sales were treated as a minor service add-on rather than a standalone revenue stream. To compete directly against an aggressive Australian market competitor, NOVUS Wipers needed its own identity, one that did not throw away their rich history, but modernised it for an online audience.

We looked back at their classic marketing heritage and took the nostalgic phrase that every generation recognised, evolving it into a modern expression of relief. Moving from the old brand soundbite to a refreshed digital identity centred on clear vision and ease.

Turning product sales into a brand-led campaign

The primary challenge was elevating wiper kits from a functional repair add-on into a desirable direct-to-consumer brand. Working hand-in-hand with the client as their strategic brand and digital development partner, we transformed a single standalone offering into a complete brand experience. We developed the overarching brand strategy, top-level campaign messaging, and visual language to ensure the product could stand on its own two feet against international competition.

By acting as the strategic bridge between their physical workshop network and their new online storefront, we helped NOVUS Wipers enter the direct-to-consumer space with a clear message and a bold commercial offer.

Turning strategy into a functional marketing asset

We engineered and built the new digital storefront on Shopify, delivering a high-performance sales platform designed for scale.

Strategic messaging. We refreshed their legacy marketing into a sharp campaign story that emphasises relief and clarity, positioning NOVUS Wipers as the superior local choice over Australian competitors.
The wireframe foundation. We designed a streamlined online path to purchase, allowing customers to easily find the exact wiper kit for their vehicle make and model without friction.
The essential marketing tool. As their ecommerce development partner, we delivered a scalable Shopify platform that integrates with their marketing campaigns and allows the client to run direct promotions with total autonomy.

The result. NOVUS Wipers transformed from a simple add-on kit into a competitive ecommerce brand. By combining nostalgic brand power, end-to-end development, and a modern Shopify store, they successfully launched a direct-to-consumer platform that holds its ground against overseas rivals.