Cosmetic specialists become product sales experts

Enhancing the enhancement specialists approach to business through eCommerce sales to complement their services.

Cosmetic specialists become product sales experts

GMC Cosmedical are cosmetic enhancement specialists who use the latest in non-invasive and surgical techniques to dramatically or subtly enhance your natural features.

Objective

We were given an open scope to develop an informative online presence, and provided with a logo and a basic, existing website as a starting point.

Result

Starting with a strategy workshop, we then worked through the process of content structuring to create a cosmedical (cosmetic/medical), responsive (mobile friendly) website featuring cms functionality which allows the GMC team to update content. We were tasked with rephrasing medical content to ensure it was able to be understood by clientele researching the treatments. Aesthetically, the website is clean in design with blue accents, and features imagery to provide human connection or to provide imagery of skin/body concerns. Print design included supporting marketing materials such as brochures along with branded stationery for consistent communication.

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