Smarter branding through collective process - Swarm Intelligence

Gregor Electrical approached our Strategist Amanda as they had evolved their business to a point where their brand and naming convention no longer fit.

Smarter branding through collective process - Swarm Intelligence

During our workshop process we discovered the complexity was in communicating the high level of electrical engineering expertise. As the company specialises in areas such as industrial automation and commercial electrical technology, so it is business with many parts and yet everything acting a whole. This inspired us to engineer the identity around this concept of mass intelligence, and a 'hive mentality'. The resulting brand Swarm Intelligence was formed.

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