A clear agile website for a New Zealand-wide windscreen repair brand
NOVUS Glass is dedicated to providing exceptional service, yet their digital presence wasn't reflecting their commitment to clarity and ease. While their website incorporated dynamic elements—with numerous moving images and sliders—the visual complexity ultimately obscured the user experience, making navigation difficult and key information hard to find.
Compounding this challenge, NOVUS Glass was functionally locked into their existing site. Their previous provider had delivered a heavily coded solution that made even simple content updates a complicated, expensive, and time-consuming task, severely limiting their ability to respond to changing business needs.
Solving the Problem of a Locked Down Site
The lack of control over the existing website became an immediate issue when the NOVUS Glass digital marketing team needed to launch a new campaign. With the old site effectively locked down and incapable of rapid updates, the marketing partners faced a critical roadblock. They had a competition campaign ready to launch, but no functional, updatable landing page to host it.
To keep their marketing efforts on track and convert campaign interest into leads, we swiftly developed and deployed a standalone competition landing page. This was a crucial success, providing the marketing partners with the agile, independent platform they desperately needed to launch their campaign immediately. It allowed them to bypass the restrictions of the old, static site while we planned the comprehensive overhaul.
Turning Strategy into a Functional Marketing Asset
We focused on removing visual clutter and restoring technical autonomy to the NOVUS team.
- Strategic Messaging. We prioritised clear, punchy communication that cut through the visual noise, ensuring users could find essential services and booking options instantly.
- The Wireframe Foundation. We replaced the confusing sliders and moving images with a streamlined, user-centric structure that guides visitors toward conversion without distraction.
- The Essential Marketing Tool. By transitioning to a low-code platform, we removed the reliance on expensive external coding. The marketing team can now manage content, launch new landing pages, and adjust to market demands without technical bottlenecks.
The Result:
NOVUS Glass moved from a digital roadblock to a high-speed marketing asset. By solving the immediate need for a campaign landing page and following up with a full-site overhaul, we gave them a platform that is as clear, reliable, and service-oriented as their brand.