Alcoholic beverage branding case study
The Spirits Workshop
Not every brand story starts with a blank canvas. Curiosity Gin & Divergence Whisky is a prime example.
They had a strong product and a well-designed logo and packaging, but something was missing – a narrative that connected with their audience. We took a collaborative approach, working alongside the distillery to craft a brand experience that packs a punch, going beyond the bottle to elevate their story alongside their messaging and marketing.
Enhancing an existing brand requires us to build on what was already on the shelves.
Facing a one-dimensional logo on a functional bottle, a client came to us for a branding refresh. The existing design, while functional, lacked a narrative connection with consumers. Our task? To weave a story and experience around the logo, transforming a simple bottle into a brand that resonates with a deeper meaning.
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